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Why a Newsletter? 5 Good Reasons!
Almost everyone has one...why should you spend the time (or pay someone else) on one more task that has to be managed? Here's 5 reasons why:
1) Newsletters are (or should be) informative to your audience
Use your newsletter to provide tips and information a reader might find interesting. Using a newsletter only for selling your products or services will not create repeat readers as it's no longer a "news"letter, but a sales attempt and your audience may only visit once or twice, not returning because they are turned off.
2) Loyalty uplift is created
The more "FREE" tips and information a reader receives that is useful to them, the more likely they are to continue to read your newsletter. This loyalty readership translates to keeping your name in the forefront so that when they do need your services or product, you become their first thought. And as your readers encounter other people, they may be more inclined to refer you to them as well.
3) Newsletters can create trust and help build relationships
As your readers get what they are looking for in your newsletter, they begin to trust that you will continually provide interesting and informative articles. Again, the trust and relationship connection converts to loyalty uplift which can translate to referrals.
4) Newsletters provide trackability
The main e-Zine software programs - iContact and Constant Contact - provide trackability so that you can see how effective your messages are, who's opening and clicking on links and who's unsubscribing. Other tools like Google Analytics and Google Local Business Center can assist as well. You can track which links in your newsletter get the most clicks, which can be used as a form of research into what readers respond to. You can also segment readers into different groups and target them with individual messages.
5) Newsletters can (should!) drive people to your website
THIS IS KEY! Every newsletter must have a link to your website. Particularly if you have a buy page for selling online. This is where you will see the effectiveness and results of your newsletter.
1) Newsletters are (or should be) informative to your audience
Use your newsletter to provide tips and information a reader might find interesting. Using a newsletter only for selling your products or services will not create repeat readers as it's no longer a "news"letter, but a sales attempt and your audience may only visit once or twice, not returning because they are turned off.
2) Loyalty uplift is created
The more "FREE" tips and information a reader receives that is useful to them, the more likely they are to continue to read your newsletter. This loyalty readership translates to keeping your name in the forefront so that when they do need your services or product, you become their first thought. And as your readers encounter other people, they may be more inclined to refer you to them as well.
3) Newsletters can create trust and help build relationships
As your readers get what they are looking for in your newsletter, they begin to trust that you will continually provide interesting and informative articles. Again, the trust and relationship connection converts to loyalty uplift which can translate to referrals.
4) Newsletters provide trackability
The main e-Zine software programs - iContact and Constant Contact - provide trackability so that you can see how effective your messages are, who's opening and clicking on links and who's unsubscribing. Other tools like Google Analytics and Google Local Business Center can assist as well. You can track which links in your newsletter get the most clicks, which can be used as a form of research into what readers respond to. You can also segment readers into different groups and target them with individual messages.
5) Newsletters can (should!) drive people to your website
THIS IS KEY! Every newsletter must have a link to your website. Particularly if you have a buy page for selling online. This is where you will see the effectiveness and results of your newsletter.
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