Sharon Holbrook

Sharon Holbrook
President, Owner

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Wednesday, January 27, 2010


Top Ten Online and Offline Success Tools for running your Small Business

1) PLAN FOR IT - Create a realistic business plan.
A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.
- Brian Tracy

2) BUILD IT - Set the proper business foundation.
You only get out of it what you put into it. If you are a sheep in this world, you're not going to get much out of it.
- Greg Norman

3) LEARN IT - Continue to build your skill set.
I am always ready to learn although I do not always like being taught.
- Winston Churchill

4)SIMPLIFY IT - Cut extra steps and go online where you can.
You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.
- Jay Abraham

5) MARKET IT - Let your target market know that you are there!
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.
- Jay Abraham

6) MANAGE IT - Keeping your earnings and making them work for you.
I resolved to stop accumulating and begin the infinitely more serious and difficult task of wise distribution.
- Andrew Carnegie

7) MEASURE IT - Evaluate your performance (can't emphasis enough this important step).
What gets measured gets managed.

8) AUTOMATE IT - Make the basics mindless.
The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.
- Rupert Murdoch

9) FIT IT -
Merge business into the bigger picture of your life.
What I know is, is that if you do work that you love, and the work fulfills you, the rest will come.
- Oprah Winfrey

10) SURRENDER IT! - Get help with the day-to-day business so that you can get out there and grow your business.
We create stress for ourselves because you feel like you have to do it. I don't feel that anymore.
- Oprah Winfrey

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Thursday, January 21, 2010


5 Important Life Lessons

I received this from a friend and wanted to share with the rest of my friends. We often forget about the little things in our hustling bustling lives and this is heartwarming. Whether the actual events and facts are true or not isn't important, it's the essence of the events.

1) First Important Lesson - The Cleaning Lady
During my second semester of college my professor gave us a pop quiz. I was a conscientious student and breezed through the questions until I read the last one:
What is the name of the woman who cleans the school?
Surely this was some kind of a joke. I had seen the cleaning woman several times and knew she was tall, dark-haired and in her 50's, but how would I know her name?

I handed in my paper, leaving the last question blank. Just before class ended, one student asked if the last question would count toward our quiz grade.
Absolutely,
said the professor.
In your careers you will meet many people. All are significant and they deserve your attention and care, even if all you do is say hello and smile.
I never forgot that lesson...I also learned her name was Dorothy.

2) Second Important Lesson - Pickup In the Rain
One night, at 11:30pm, an older African American woman was standing on the side of an Alabama Highway trying to endure a lashing rain storm. her car had broken down and she desperately needed a ride. Soaking wet, she decided to flag down the next car. A young white man stopped to help her, generally unheard of in those conflict filled 1960's. The man took her to safety, helped her get assistance and put her into a taxicab.
She seemed to be in a big hurry, but wrote down his address and thanked him. Seven days went by and a knock came on the man's door. To his surprise, a giant console color TV was delivered to his home. A special note was attached. It read:
Thank you so much for assisting me on the highway the other night. The rain drenched not only my clothes but also my spirits. Then you came along. Because of you, I was able to make it to my dying husband's bedside before he passed away..God Bless you for helping me and unselfishly serving others.
Sincerely, Mrs. Nat King Cole

3) Third Important Lesson - Always Remember Those Who Serve
In the days when an ice cream sundae cost much less than today, a 10-year-old boy entered a hotel coffee shop and sat at a table. A waitress put a glass of water in front of him.
He asked, How much is an ice cream sundae?
Fifty cents, replied the waitress.
The little boy pulled his hand out of his pocket and studied the coins in it.
Well, how much is a plain dish of ice cream? he inquired.
By now more people were waiting for a table and the waitress was growing impatient.
Thirty-five cents, she brusquely replied.
The little boy again counted his coins.
I'll have the plain ice cream, he said.
The waitress brought the ice cream, put the bill on the table and walked away. The boy finished the ice cream, paid the cashier and left. When the waitress came back, she began to cry as she wiped down the table. There, placed neatly beside the empty dish were two nickels and five pennies. You see, he couldn't have the sundae because he wouldn't have enough left to leave her a tip.

4) Fourth Important Lesson - The Obstacle in Our Path

In ancient times, a King had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the King's wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the King for not keeping the roads clear, but none did anything about getting the stone out of the way.

Then a peasant came along carrying a load of vegetables. Upon approaching the boulder, the peasant laid down his burden and tried to move the stone to the side of the road. After much pushing and straining, he finally succeeded. After the peasant picked up his load of vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and a note from the King indicating that the gold was for person who removed the boulder from the roadway. The peasant learned what many of us never understand.
Every obstacle presents an opportunity to improve our condition.


5) Fifth Important Lesson - Giving When It Counts

Many years ago, when I worked as a volunteer at the hospital, I got to know a little girl named Liz who was suffering from a rare and serious disease. Her only chance of recovery appeared to be a blood transfusion from her 5-year old brother, who had miraculously survived the same disease and had developed the antibodies needed to combat the illness. The doctor explained the situation to her little brother, and asked the little boy if he would be willing to give his blood to his sister.

I saw him hesitate for only a moment before taking a deep breath and saying,
Yes, I'll do it if it will save her.
As the transfusion progressed, he lay in bed next to his sister and smiled, as we all did, seeing the color returning to her cheek. Then is face grew pale and his smile faded. He looked up at the doctor an asked with a trembling voice,
Will I start to die right away?

Being young, the little boy had misunderstood the doctor; he thought he was going to have to give his sister all of his blood in order to save her.

Most importantly....
Work like you don't need the money, love like you've never been hurt, and dance like you do when nobody's watching.

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Tuesday, January 19, 2010


Why a Newsletter? 5 Good Reasons!

Almost everyone has one...why should you spend the time (or pay someone else) on one more task that has to be managed? Here's 5 reasons why:

1) Newsletters are (or should be) informative to your audience
Use your newsletter to provide tips and information a reader might find interesting. Using a newsletter only for selling your products or services will not create repeat readers as it's no longer a "news"letter, but a sales attempt and your audience may only visit once or twice, not returning because they are turned off.

2) Loyalty uplift is created
The more "FREE" tips and information a reader receives that is useful to them, the more likely they are to continue to read your newsletter. This loyalty readership translates to keeping your name in the forefront so that when they do need your services or product, you become their first thought. And as your readers encounter other people, they may be more inclined to refer you to them as well.

3) Newsletters can create trust and help build relationships
As your readers get what they are looking for in your newsletter, they begin to trust that you will continually provide interesting and informative articles. Again, the trust and relationship connection converts to loyalty uplift which can translate to referrals.

4) Newsletters provide trackability
The main e-Zine software programs - iContact and Constant Contact - provide trackability so that you can see how effective your messages are, who's opening and clicking on links and who's unsubscribing. Other tools like Google Analytics and Google Local Business Center can assist as well. You can track which links in your newsletter get the most clicks, which can be used as a form of research into what readers respond to. You can also segment readers into different groups and target them with individual messages.

5) Newsletters can (should!) drive people to your website
THIS IS KEY! Every newsletter must have a link to your website. Particularly if you have a buy page for selling online. This is where you will see the effectiveness and results of your newsletter.

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Books I Like

  • Going Rogue, Sarah Palin
  • Effective Negotiating, Dr. Chester L. Karrass
  • The Necklace